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"Beyond Branding: A Counterpoint on Luxury Residential Developments in the UAE" with Cosentino



Last night, Cosentino City Dubai set the stage for a thought-provoking event, "Beyond Branding: A Counterpoint on Luxury Residential Developments in the UAE." Bringing together leading voices from the design and architecture world, the event provided a unique platform to explore the interplay between branding, design, and the evolution of luxury living spaces.


Moderated by Miriam Llano, Founder of Amphora, the panel discussion featured three established speakers:


  • Mohammed Adib, Founder of Intercon, who shared his insights on creating timeless architecture that aligns with the evolving expectations of today’s luxury buyers.

  • Bachar Gebran, Founder of WalkThru Contracting, who delved into the intricacies of construction strategies that bring branded visions to life.

  • Gianna Papadopoulou, Senior Interior Designer at Ellington Properties, who offered a fresh perspective on curating interiors that resonate with the essence of high-end residential branding.


The session centered on the transformative power of branding in the architecture and design industries, highlighting how it shapes not just the look and feel of spaces but their purpose and identity. Topics ranged from the integration of branded experiences into residential projects to the role of collaboration between developers, designers, and contractors in redefining luxury for a discerning clientele.


The event underscored Cosentino City Dubai’s commitment to fostering dialogue, innovation, and inspiration within the design and architecture community.


Stay tuned to The Cellar and Amphora's social media channels for more updates on future events and thought leadership from the industry’s finest.

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